To truly understand the Riger gear - apparel, one must first understand Riger’s Company philosophy. Quality aside, the most important value we design into our gear and apparel is the ability to create emotions. And, while such emotions are occasionally experienced in riding world, rare indeed are the designs which can engender human emotions. That is what Riger gear - apparel’s philosophy is all about. Because without emotion, every gear and apparel are merely another wears and garments products.
But why an abstract concept likes emotions for a company philosophy, rather than designs or high quality gear and apparel? This answer lies in Riger’s Company desire. When You are riding an ultimate machine, there is a specific passionate Emotion unleashes from Your heart. Likewise, when You are wearing Riger gear and apparel, that specific passionate emotion comes alive in Your heart.
Riger collects proffesional designers and engineers that love to ride bikes and automobiles. Certainly, our team is highly passionate on creating Gear and Apparel for ultimate riding.
Our team’s experiences in proffessional riding, taught Riger to view the Rider and Riger gear - apparel as an organic whole, rather than as separate entities. They are one soul with the same ultimate riding emotion. Today, this design method is called human emotion design. It gave rise first to Riger’s unique genesis concept and more recently to the revolutionary Riger’s Emolife-design.
When You wear, see or touch a Riger gear – apparel, each instance has its own emotion. The joy and excitement born of this unity of Rider and Riger gear – apparel is expressed through design and integrated into the gear – apparel’s quality. Riger continues pursue the quality that lies hidden between the lines of specifications – quality that can be felt, but never measured – For those moments of emotion that last a lifetime.